Fox-owned streaming service Tubi said total viewing hit 2.5 billion hours in 2020, up 58% from 2019. Half of all viewers of the free, ad-supported platform were younger than 35 years old, the company added in its year-end audience report. Black, Hispanic and Asian audiences made up 39% of Tubi’s total base of 33 million monthly active users.
The coronavirus pandemic has boosted streaming across the board, accelerating the shift in viewing away from legacy TV.
The growth and demographic profile of Tubi are noteworthy for advertisers, the company said. Fox closed its $440 million acquisition of the streaming outfit last year. Facing headwinds at its still-lucrative traditional linear networks, the company has positioned Tubi as a complement to its legacy portfolio and a way for brands to expand their reach.